Vida Loca
Eatin’ la vida loca
Vida Loca is a hamburgers fast food restaurant, with a bold and fun menu that invites you to live in the moment. Inspired by Los Angeles and its multicultural side, the Burger culture is something we seek to promote and give to each one a place at our table, here we do not judge and everyone is welcome.
The color palette represents diversity and the Latin American side of things, giving it an urban and relaxed look.
The color palette represents diversity and the Latin American side of things, giving it an urban and relaxed look.
The visual identity and icons are meant to give the brand a young and irreverent personality.
